Distributeur France Adidas Padel
The German giant with the three stripes entered the world of padel in 2013 with its own collection of equipment. Padel is a sport that first appeared in Mexico in 1969. Since then, it has grown steadily in many countries, culminating in its spectacular arrival in Spain (the number one sport in terms of number of players).
Still little known in France, Padel is currently the fastest-growing sport in Europe (all disciplines combined). All for Padel is the name of the Spanish company behind the adidas Padel product segment. The product line includes rackets designed in Spain (the birthplace of the sport in Europe), bags, shoes and clothing for men and women, all featuring the 3 stripes, as well as adidas' own padel courts. Some of the sport's biggest stars have already chosen the German manufacturer, including Spanish player Marta Ortega and current world number 2 Alejandro Galán.
Building on its expertise in other racquet sports, the Magellan Group has been chosen to develop the distribution of adidas Padel products in France.