Licencié Europe PRINCE

In 1970, in Princeton, New Jersey, Bob Mc Clure created the first ball machine based on a hoover motor. Prince Sports Inc was born!

In 1976, Prince continued to innovate with the first "large screen" racket and its "sweet spot" 50% larger than other rackets. This was the time of the Prince Classic 110, and tennis experienced a huge boom!

In 1978, Prince revolutionised the world of tennis with the Prince Original Graphite or POG, the first graphite racket! The oversized POG reigned on the courts until the early 90s.

With innovation as its passion, Prince has never stopped revolutionising racquet sports equipment.

Chang, Agassi, Seles, Sabatini and Juan Carlos Ferrero are just some of the great names to have left their mark on the history of tennis and contributed to Prince's international reputation.

Squash has not been left out either, since 1976 and its first squash racket, the American manufacturer has worked with some of the world's greatest champions, including Peter Nicol, Nicol David, Ramy Ashour, James Willstrop, Camille Serme, Saurav Ghosalou and Tarek Momen.

A European licensee of the legendary P, the Magellan Group is behind a worldwide collaboration with the Italian brand Hydrogen, whose every release shakes up the established codes of the tennis industry.